Gov-
I shouldn't say heel cups can help cure shin splints….what they are is a preventative measure in helping to avoid them. They are rubber or plastic 'cups' that fit into the heels of a shoe. The cups help to absorb some of the impact an athlete (especially a jumper) takes when they do a lot of pounding (i.e. skips, bounds, plyos).
All my jumpers wear them during jumps practices and they have aided most of my athletes….however, I'd really like to find something, like I mentioned above, that can be worn for protection when an athlete has the shin splints already.

