How do you separate style and marketing from substance? How can you judge results? What is the real deal and what is hype? Here is an example, how can you claim to be a performance expert when everyone you work with is hurt? That is what is going on now, one of the hottest “performance” gurus has had his poster athlete come off the injured list for the 11th time in his career. What does that tell you and this is not an isolated instance. Here’s the secret, get a big shoe company to sponsor you and market the heck out of you collect a multitude of other sponsors and claim that what they have is the best even though last year you endorsed a competitors product as the best, open an athletic taj mahal and above all charge a lot of money to go there. Because you charge a lot of money there obviously must be substance – right? Totally and completely wrong, take a step back and look at the big picture. Look at the results; once again it is about what you do with what you get. I am shocked at how unsophisticated the consumer is. Agents still send athletes’ to this place, even though the players do not get better. I have been told by the head minor league trainer of a major league team that they dread it when players go to this facility, because invariably they come back to the team hurt. Yet they keep going. Where is the logic? Nobody has a corner on what works, that is for sure, but there is some common sense involved. Come and join us in the garage for the breakfast club, it works, no sponsorship, no air conditioning, just plain old fashion basic training that addresses the needs of the athlete.
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