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    By on Vern Gambetta's Blog
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    Say what you mean and mean what you. Be as exact as possible. I was taught that words create images and images create action. A key aspect of an Athletic Development system is terminology. Speed should mean the same thing regardless of the sport. Strength is the same. One of hallmarks of the guru is the use of words that no one else can understand or that create confusion. I just finished reading a book that really made me think about the use of language and the communication of ideas; Words That Work by Frank Luntz. His basic thesis is that it is not what you say it is what they here. It not what you write, it is what they read. My post the other day on winning the workout is a great example. I wrote to use Ice in the workout. I should have written ICE (Intensity, Concentration & Effort). Some people thought that I meant that you had to use ice during a workout to win a workout.
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    Vern Gambetta

    Vern Gambetta

    Director at Gambetta Sports Training Systems
    Vern is the Director of Gambetta Sports Training Systems. He has been the a conditioning coach for several MLS teams as well as the conditioning consultant to the US Men's World Cup Soccer team. Vern is the former Director of Conditioning for the Chicago White Sox and New York Mets. He has lectured and conducted clinics in Canada, Japan, Australia and Europe and has authored six books and over one hundred articles related to coaching and sport performance in a variety of sports. He has a BA in teaching with a coaching minor and an MA in Education with an emphasis in physical education from Stanford University.
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