This article is a must read for anyone interested in Athletic Development/Strength & Conditioning. In my opinion based on my personal experience and observation this is spot on. This article could have been written about the NBA or MLB, the conditions and climate are the same. There is plenty of blame to go around. I think it rests equally with management and ownership who have no idea what this is all about, it rests with the S&C coaches themselves that need to professionalize themselves (Not unionize). They need to be true experts rather than advocates of machines, free weights or some other stupid idea that pigeon holes what they do. I think if we would look at some of the Performance Director models that I have seen in Europe and Australia that would be a major step in the right direction. That approach requires an open mind and a real value placed on athletic development. Frankly I do not think that is in the American mindset. We are hung up on quick fixes.
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