Don’t just blindly follow the current flavor of the month. Here comes the latest and greatest __________, you fill in the blanks. It could be a piece of equipment, a new monitoring device, a nutritional supplement or secret combination of sets and reps discovered in a Russian KGB vault. Take a step back and be rational, don’t buy into the marketing hype, apply rigorous critical thought to the supposed new information or equipment. Because of the Internet we are very susceptible to the power of marketing, this coupled with a lack of scientific literacy contributes to a lack of context for evaluation. There is an abundance of “training porn” designed to titillate, but if you take some time, step back from the hype and you will see there is no there, there. Take the time to look beyond the “Proofiness” and see if there is any valid proof and good scientific evidence to validate the claims that are being made. I have learned that there are no secrets. Innovation and new ideas are a combination of old ideas reordered or placed in a different context. Successful coaches and athletes do the basics very well, they are incredibly consistent, and they don’t blow in the wind and look for quick fixes and crash programs. Stay focused, stay basic, be organized, take time and the results will follow.
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