There are restrictions on what a program can offer with protein as a percentage of total calories. Off the top of my head I'd say this rule is at least 4 years old. Standard muscle milk does not fit in to these standards. That's why there is now a collegiate series muscle milk. If they didn't reformulate a special line to cater to collegiate strength programs they would be missing out on a fairly sizeable chunk of the supplement industry. EAS and MET-RX were the first to make special 'collegiate' lines.
ELITETRACK Founder