[Vern Gambetta]

Vern Gambetta on March 8, 2007 at 7:47 pm #13653

I first heard this concept presented by Wayne Goldsmith at the American Swim Coaches Convention a few years ago. I immediately found it an intriguing concept and one that has virtually become a mantra for athlete’s that I work with. Another way to rephrase it is that it is not so much what you do it is how you do it. The ICE – Intensity, Concentration and Effort acronym grew out of the

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