In life and in coaching it is important to focus on what matters. What matters most is relationships ? people ? the human element. It seems like this has been an ongoing theme in the blog this year. In today?s world of fast information and big data it is easy to forget that the numbers, data, scientific measurements are one-dimensional ? we coach people who are multidimensional. They are not machines, they respond to care and concern. Good coaching is about developing trust and working together with the athletes to guide them to grow athletically and personally. Every truly effective coach I have known knows what matters and focuses on what matters. They are astute observers and sharp listeners. A simple guideline to help focus on what matters is to remember the 3 C?s connect, convey, and convince.